#TeamGreyHouse NewsEvents + Networking

Creative Estimating

By April 20, 2015 March 19th, 2019 No Comments

Check out the details below for this great event hosted by APA Chicago.

Thursday, April 23rd from 7:00pm–8:30pm

Throop Studio
1500 N Throop St
Chicago, IL 60642

© Lindsay Gallup. Amanda Gray and Erica Chadwick lead the Creative Estimating Workshop.

We’ve pulled a couple of agency decks from the files and have recruited artist representative Erica Chadwick from ETC Creative and producer Amanda Gray from Amanda Gray Productions to provide insight on how to dissect any photography estimate. In this workshop we’ll look behind the numbers to estimate a location lifestyle shoot including unlimited usage and analyze a still life food shoot. Preparing a winning estimate can take equal parts science and art. Register for this event and receive hands-on training on how to analyze an agency deck, bid creative fees and usage, understand production costs, and learn trade secrets to get the numbers “in budget” to win the project.


Erica Chadwick
Is the principal at ETC Creative. ETC represents creative visionaries in photography and video. With offices in New York and Chicago, their artists collaborate with ad agencies, design firms and corporations to create solid branding for their clients. ETCs passion for collaboration within the creative industry has proven to rank them amongst the best in their field.

Represented Artists: Raina and Wilson, The Voorhes, Thomas Chadwick, Jennifer Davick, Brian Steege, Michael Clinard, Adrian Armstrong, Tara Moore, Iain Bagwell, Kourtney Sellers, and Clayton Hauck.

Amanda Gray
Amanda is a Chicago based producer who has worked on jobs of all sizes ranging across the country and abroad. From the initial bidding stage to building the dream team, Amanda ensures every detail is carefully executed. Amanda brings a unique perspective and creative solutions to add value to each and every project.


$20.00: APA Members
$40.00: General Public

Register Here